Customer Discovery Interviews: Uncovering the Needs of Farmers, Commuters, and Drivers for a Successful Startup

Customer Discovery Interviews: Uncovering the Needs of Farmers, Commuters, and Drivers for a Successful Startup

The process involves talking to potential customers to gain insights into their needs, pain points, and preferences, which can help entrepreneurs refine their product and better meet their target audience's needs. In this blog, we will discuss the customer discovery interview process and share our experience with ANI, Transport, and ParkFinder.

Customer discovery interviews are an essential step for any startup looking to validate their idea and determine whether there is a need for their product or service in the market. 

As a team, we decided to select three project ideas for our startup: ANI, Transport, and ParkFinder. Each group member was tasked with gathering insights from five people in each of the following categories: farmers, commuters, and drivers. This approach allowed us to gather a diverse range of perspectives and identify which idea would be most viable in the market.

Our customer discovery interviews focused on identifying the pain points and needs of each group. For example, during our interviews with farmers, we hypothesized that there was a demand for an app that connected farmers directly with consumers to sell their produce and eliminate the existence of middlemen.

We believed that this app would help farmers secure fair prices for their products, while consumers would benefit from purchasing fresh goods at a reduced cost.

Through our interviews, we discovered that farmers were frustrated with the existing middlemen system and felt that they were not getting fair prices for their produce. This issue may be widespread and could be contributing to financial struggles for farmers. This feedback confirmed our hypothesis, and we determined that there was a need for a solution that could connect farmers directly with consumers.

For drivers, we identified that parking space could be a challenge, but their main issue was typically related to traffic congestion. The amount of time spent in traffic could significantly impact a driver's journey, leading to delays, increased fuel consumption, and added stress. Commuters, on the other hand, often faced significant costs associated with their daily commute, which could impact their financial well-being.

Our customer discovery interviews allowed us to identify the most viable idea for our startup, ANI, which is an app that connects farmers directly with consumers. The insights we gathered from our interviews helped us refine our product and better meet the needs of our target audience.